Two percent of the population is interested in self development. Those are rookie numbers.
Quick show of hands. How many of you have been to a Tony Robbins event? Cool. Those of you who raised your hands, answer me this: How many of you can think of a single person who would NOT benefit from going to a Tony Robbins event?
The problem isn't the quality of the event.
The problem is that there's no gateway drug. Jumping from nothing to Tony takes a huge leap of faith. A commitment, financial, emotional, and time.
Plus, what if it SUCKS!? What if it's BORING!? What if I hate it!? I don't wanna be stuck in a room full of hype-men telling me positive thinking will solve all the shit in my life! Right?
What we need is a gateway drug.
I call that gateway drug "Mindsettertainment." I wrote a book called The Shard Chronicles that has explosions, boobs, swearing, fighting... and yeah, mindset. And because the protagonist is experiencing it... so is the reader. Experiential learning is always more impactful. Again, that's why going to Tony's event can be so life changing.
The goal of this book isn't to have the impact of a Tony Robbins concert (and those of you who've been, you know that "event" simply doesn't do it justice) The goal of this book is to show you a slice of that world. To get you hooked.
First one's free.
My challenge to those of you who've already mainlined the hard stuff is to create your own versions of a gateway drug. Create media that empowers and inspires. Movies that impart wisdom. Comic books that inspire us to be better. Books that entertain and improve us.
Let's get those rookie numbers up already.
Let's change the world.
Ono Northey
Quick show of hands. How many of you have been to a Tony Robbins event? Cool. Those of you who raised your hands, answer me this: How many of you can think of a single person who would NOT benefit from going to a Tony Robbins event?
The problem isn't the quality of the event.
The problem is that there's no gateway drug. Jumping from nothing to Tony takes a huge leap of faith. A commitment, financial, emotional, and time.
Plus, what if it SUCKS!? What if it's BORING!? What if I hate it!? I don't wanna be stuck in a room full of hype-men telling me positive thinking will solve all the shit in my life! Right?
What we need is a gateway drug.
I call that gateway drug "Mindsettertainment." I wrote a book called The Shard Chronicles that has explosions, boobs, swearing, fighting... and yeah, mindset. And because the protagonist is experiencing it... so is the reader. Experiential learning is always more impactful. Again, that's why going to Tony's event can be so life changing.
The goal of this book isn't to have the impact of a Tony Robbins concert (and those of you who've been, you know that "event" simply doesn't do it justice) The goal of this book is to show you a slice of that world. To get you hooked.
First one's free.
My challenge to those of you who've already mainlined the hard stuff is to create your own versions of a gateway drug. Create media that empowers and inspires. Movies that impart wisdom. Comic books that inspire us to be better. Books that entertain and improve us.
Let's get those rookie numbers up already.
Let's change the world.
Ono Northey
